AdsGrab GDPR

Last updated: May 25, 2018

Understanding GDPR

The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organizations who collect or process personal data. GDPR will come into effect on 25th May 2018 and will be applicable to all member states.

GDPR Compliance and Scope

While the current EU legislation (the 1995 EU Data Protection Directive) governs entities within the EU, the territorial scope of the GDPR is far wider in that it will also apply to non-EU businesses who a- market their products to people in the EU or who b- monitor the behavior of people in the EU. In other words, even if you’re based outside of the EU but you control or process the data of EU citizens, the GDPR will apply to you.

Our Commitment toward GDPR

We are totally committed to upholding the privacy and rights of our customers and their clients. The essence of the GDPR is in direct alignment with our core values of customer trust and data privacy. With that in mind, we are actively working toward defining our roadmap for GDPR to overhaul our systems and processes in accordance with the standards. We are committed to achieving GDPR compliance by the May 25th, 2018 deadline.

AdsGrab Features Geared toward GDPR Compliance

Our Customer’s data security remains our main priority. Our IT engineers work around the clock to ensure that our customer data is secure and easily accessible. While we are constantly enhancing our security parameters to keep in line with GDPR guidelines, AdsGrab includes the following out-of-the-box capabilities aimed at protecting personal data and privacy:

  • Anonymize IP address: By default, AdsGrab never captures the full IP address of your website visitors. IP Retargeting has been disabled to ensure that your website push notification subscribers are rendered completely anonymous.

  • Consent: By Default, Web Push Notifications require website visitors to give explicit consent by allowing the receiving of notifications at a browser-level.

  • Subscriber data: After accepting to receive notifications, the push notification service of the browser creates a randomly generated ID for the subscriber. This ID cannot be used to identify a particular individual.

Data rights of AdsGrab customers

Our customers can request access to data stored on the AdsGrab’s servers.

Where can I know more about the GDPR?

You can refer to the following links to learn more about GDPR rules and regulations: